Say goodbye to scratchy hemp. Building a sustainable wardrobe no longer means having to sacrifice on style or quality. Here are 4 brands that have amassed a cult global following by making sustainability a true fashion statement.
REFORMATION: For the style savvy
Reformation is a favourite amongst the style set for it’s vintage-style feminine dresses and 70s-inspired sets that are easy to fall in love with. With a focus on beautiful linens and cottons, their everyday wear also extends to a wedding collection perfect for the minimal, low-fuss bride. Started in 2009 in Los Angeles, Reformation proudly puts sustainability at the core of its business. Information on each product’s environmental footprint (including carbon emissions, water usage and wastage) is shared on every product page of their website to help you understand the true cost of your purchase before you add to cart. And don’t forget to check out their accessories section for one of the best curations of emerging brands you’ll ever find.
EVERLANE: For comfy basics that last
Since their early beginnings in 2010, Everlane have been famous for their bold stance on what they call ‘radical transparency’. Radical transparency drives their mission to have control over their entire supply chain, and importantly give buyers the facts on every single cost along the way. This means they will tell you how much the traditional retail markup would have been on every single Everlane item. For example, a simple cotton tank dress costs $28USD on Everlane, but would have cost $58USD with the traditional mark up elsewhere. It’s the go-to place to build a wardrobe of quality, comfortable and ethical basics for both men and women that won’t bust the bank. Their fanbase is so strong that it’s common for their new releases to sell out instantly with long waitlists.
NUDIE JEANS: For the perfect pair of jeans
Considered one of the leading denim brands, Nudie Jeans is surprisingly not as well known for their sustainability creds. And they’ve got them in spades. Did you know every pair of Nudie Jeans is made from 100% organic cotton? And this is important because organic cotton doesn’t require chemical fertilisers and pesticides that can destroy the natural ecosystem. And it translates to some seriously positive effects for the planet: organic cotton has a 46% reduced global warming potential compared to conventionally grown cotton. Nudie uses Fairtrade cotton which means farmers get a minimum price when cotton is sold to put back into the costs of sustainable farming practices. And we love that they offer a free repair service to lovingly ensure every pair can extend its lifecycle. All of this has earned this Swedish denim brand a B-rank in sustainability, ranking highest in its category.
VEJA: For the best kicks
Could a sneaker brand achieve the unimaginable and combine style with substance? Veja has done just that. Since 2004, this French footwear brand continues to make timeless sneakers from eco-friendly materials such as organic cotton, wild rubber and vegetable-tanned leather sourced from Brazil and the Amazon. Veja works closely with local artisan communities to provide fair wages and working conditions in its Brazilian factories, with regular audits undertaken to ensure this standard is maintained. Veja combines its Brazilian roots with a beautifully French aesthetic, making every pair of sneakers extremely versatile, with minimal designs perfect for everyday wear. Plus make sure you check out their kids collection for the tiny feet in your life – adorable!