Could green beauty be on the way out, as we embrace the more holistic concept of ‘clean beauty’ instead? Clean beauty is the emerging catch-all term used for products that are natural, organic, ethical or cruelty-free. Here is a list of our favourite, stylish clean beauty staples that will look as good on the beauty counter, as it does good.
ILIA: For pout-worthy lips
Beautiful inside and out, ILIA is the creator of the best-selling lip tint conditioner for the perfect colour and moisture, made from 85% bio-active organic ingredients. And with recycled aluminium packaging and a minimalist design aesthetic, this is one brand that proves that natural-based products can do it all. Founder Sasha Plavsic says, “Somebody once said to me, that because it’s organic it’s good for you, and it doesn’t matter if it doesn’t work as well as the mainstream stuff – I intend to change their mind”.
RMS: For glowing skin
Did you know that certified organic is an assurance of safety and not necessarily quality? RMS is on the quest to change that by using raw, food grade and organic ingredients in their natural state to ensure that all nutrients and healing properties are kept intact and alive. This means more effective products that work in sync with the skin and the planet – with all products biodegradable, recyclable and reusable. Try the iconic Living Luminizer with coconut oil for seriously natural skin that glows from within.
ORIGINAL HUMAN: For luxurious face oil
A good face oil is the ultimate multitasker for great skin. One brand that understands the power of face oils is emerging, plant-based brand Original Human. Dedicated to a belief in quality over quantity, all of its lightweight oils are produced in small batches with gentle natural ingredients ethically sourced from Southern Africa. And with gorgeous recyclable and reusable bottles, this is one eco-luxury brand that is both good-looking and hard-working.
ARTIFACT: For a face masque that inspires
Get ready to go on a journey to better skin and exotic locales around the world, with Artifact’s all-natural vegan face masques. Each handmade masque is globally inspired with unique ingredients native to different cultures (such as papaya and rice extracts from Bali and rhassoul clay and tangerine from Morocco). Just pick your dream destination and be whisked away.
LANOLIPS: For the ultimate multi-tasker
Lanolin is a powerfully effective 100% natural ingredient found on the wool of sheep (it helps keep their coats dry and protected). Lanolips calls it “Nature’s Wonder Moisturiser” because it mimics human skin lipids and takes skin-compatibility to another level. Made in Australia and cruelty-free, Lanolips heroes the power of lanolin through award-winning products such as the 101 Ointment Balm made for whatever you throw at it – from eyebrow-taming to paper cuts. Keep it stashed for emergencies; it’s the trusty travel must-have.