10 of the best sustainable & ethical brands for kids

Kids come with a lot of stuff – an exorbitant amount in fact. Clothes, nappies, toys and furniture – if you’re a parent, you’re likely drowning in it. With so much stuff and money required to keep the little ones happy, dry, fed and entertained, the idea of sustainability is understandably often the last thing on any exhausted parents mind.  To help make your next purchase a happy one for both your family and the environment, we’ve curated our favourite selection of eco-friendly and ethical kids products. 


Play time is so important for little ones and can also be fundamental in developing fine motor skills. Biome have a fantastic range of zero waste toys made to last a lifetime. These toys are ‘gentle on the planet, toxin free, cruelty free and palm oil free.’ The selection of unique, meaningful and educational toys are designed to help little brains learn, develop and explore. They also have a great back-to-school range with everything your little one needs from lunch boxes, drink bottles to books and notepads.


Named in honour of the adorable and glorious emperor penguin, Little Emperor have a beautiful range of ethically made organic children’s clothing. Each and every one of their products are also designed and handmade in Sydney, including everything from their materials and packaging, right down to their energy supplier and banking. They also donate 5% of their profits every year to the Australian Marine Conservation Society, to help protect the precious penguins they love so much.

You can also find a range of eco-friendly toys and gift ideas from Going Green Solutions, whether it be sustainably made wooden plane toys, sports balls or fair-trade journals and art supplies.  

Eco Child also stock a fantastic array of sustainable toys. Their products are absolutely beautiful and suitable for kids of diverse ages. Rainbow Fun is likewise an online market place that offers a diverse and stunning range of ethically produced kids toys and crafts.

Pure Baby offer a stunning range of organic baby clothes without compromising on sustainability. Organic cotton means that they are not only super soft on baby’s skin but are also produced without any nasty chemicals associated with traditional cotton. Being free of pesticides is also much nicer for the environment and those involved with every step of the supply chain. Catering from newborns to toddlers, Pure Baby’s range is a definite go-to and perfect for baby shower gifting. 

image of girl in baby clothing from pure baby organic
Photography: Pure Baby

Oobi  is an Australian girls fashion and swimwear brand. In their words they ‘design for longevity, not landfill’ they produce bright, stylish, comfortable and ethically produced clothing any little girl will love.


Decorating and designing a baby room can be a fun and exciting activity to do in anticipation of your little one’s arrival. Amba Florette have the most stunning collection of eco-friendly wall paper and soft furnishings. Their designer kids range is called Natures Child Collection and it is simply gorgeous.  And if you have a particular colour or pattern in mind you can even create your own bespoke design.

image of amba florette ethical wallpaper baby room
Photography: Amba Florette

Furniture and equipment

Tree Hut Village  allows parents across Australia and New Zealand to buy and hire safe, high-quality baby equipment. This also enables families to try out premium equipment rather than purchasing cheap alternatives for short term use which helps reduce the amount of waste going to landfills.

Offering a generous 5-year warranty on all their products Tasmin Eco produce high quality nursery furniture that is built to last. With an extensive collection and boasting superior customer service they are definitely one to check out when assembling your nursery.